A university website is often the first and most consistent point of interaction between the institution and its audiences. Web experience and redesign efforts focus on ensuring this interaction is clear, inclusive, and purpose-driven, while supporting the diverse needs of prospective students, learners, faculty, staff, alumni, and community partners.
This work goes beyond visual refresh. It is a structural and experiential redesign that aligns content, navigation, and interface patterns with how people actually seek information and engage with the university.
Audience-First Design
A core principle of the redesign is an audience-first approach. Rather than organizing content solely around internal structures, the web experience is being reshaped to reflect the goals, questions, and pathways of key audiences.
This includes:
Clear entry points for primary audiences
Reduced cognitive load through simplified navigation
Logical information grouping and wayfinding
Content written and structured for clarity and scannability
Audience-aware design improves discoverability while reducing friction across the site.
Modern UX/UI Foundations
The redesign introduces a modern UX/UI foundation that emphasizes usability, consistency, and accessibility. Design decisions are guided by established best practices and institutional standards rather than trends alone.
Key focus areas include:
Consistent layout and interaction patterns
Mobile-first and responsive design
Accessibility aligned with WCAG standards
Visual clarity that supports content hierarchy
The goal is an interface that feels contemporary, trustworthy, and easy to use across devices.
Information Architecture & Content Model
Redesign efforts include a re-evaluation of information architecture and content structure. This ensures content is organized in a way that scales over time and supports future CMS capabilities.
This work focuses on:
Clear page roles and content types
Reduced duplication and fragmentation
Structured content that supports reuse and personalization
Alignment between navigation, metadata, and search
A strong content model ensures consistency and long-term maintainability.
Working in Parallel with Infrastructure
Web experience and redesign work is closely coordinated with web platform and infrastructure modernization. Performance, accessibility, authoring workflows, and future personalization depend on decisions made at the platform level.
By advancing experience and infrastructure together, the organization ensures that design improvements are supported by the systems required to sustain them.
An Evolving Process
Web redesign is treated as an ongoing, iterative process rather than a single launch. The focus remains on building a flexible experience framework that can evolve as user needs, institutional priorities, and technologies change.